Boosting the
Nation’s Economy Through Tourism
By Gloria Ikibah
Tourism is an increasingly vital
part of the Nigerian economy, all through the world, tourism brings money to
cities and countries, it also provides jobs for the local residents, with
additional benefits to the community, state or country.
The present administration has
realised that the proceeds accessible in this sector is enormous and
inexhaustible. With Nigeria as an ever growing economy, culturally rich and
diverse in nature, its tourism industry at the present brings millions of
dollars into the economy each year.
Fifty years now into independence from British Colonial rule, Nigeria
is gradually developing into a player on the world economic stage. With about
150 million people living in Nigeria, which makes Nigeria the most populous state
in Africa and the most populated nation in the whole of black race, tourism is
becoming a vital part of the Nigerian economy with the rapid expansion and
growth of the hospitality industry, Nigeria service-based economy has rapidly
brought about a thriving development, especially in the last 20 years when
Nigeria liberalized its markets.
The Jonathan-led administration with its Transformation Agenda through the Ministry
of Culture and the Nigeria Tourism Development Corporation is currently playing
an important role in the promotion of tourism in Nigeria and has set up a
National Action Plan for Tourism to develop this sector of the economy.
This plan is set to promote tourism and boost socio-economic growth, increase
employment, preserve the nation's heritage and environment and promote
international and domestic tourists to visit Nigeria as a way of increasing
global tourism. The Federal
Government is committed to boosting the tourism industry as part of its
strategies to diversify the Nigerian economy.
It cannot be disputed that tourism
attracts foreigners and tourists from around the world and also bringing in their
money in foreign exchange to the country, making it a huge source of revenue
for the nation and boosted employment in this sector.
In 2011, over 2 million tourists visited Nigeria, the various international
church crusades and conferences coupled with foreign investors on business
tourism make the bulk of the tourists and spent the equivalent of $3.7 million
U.S. dollars, and this figure is expected to have risen by over 10 percent in
2012 and the growth also expected to increase.
The government is also offering investors to foreign business travellers who
come to Nigeria in large numbers. Many extend their trips, adding more tourist
money to the economy. In fact, foreign tourists from all over the world spend
more in Nigeria than almost any other country worldwide.
Also with the Federal Executive Council’s (FEC) approval of the Report of
the Cabinet committee to harmonise the implementation of Nigeria’s new visa
policy, the new visa policy will boost tourism, attract targeted Foreign Direct
Investment, create unemployment opportunities, attract skilled migrant workers
and keep the national boundaries more secured.
this policy provides that the nation issues visa at entry point, for
instance if a businessman, a tourist or a business delegation or a government
delegation have reason to visit Nigeria at short notice to do business with
Nigeria and if by any coincidence Nigeria does not have an embassy in such
country, such delegation or group can come to Nigeria and obtain their visas at
port of entry particularly at international airports.
Tourists are attracted by Nigeria's
cultural diversity, scenery and festivals. Such festivals include the Argungu
festival in Kebbi State, Ofala Festival in Eastern Nigeria, Odemimon festival
Otuoke, Odi Ogori Ba Uge festival both in Bayelsa state, the Great Osun Osogbo
festival, the Egungu festival in western Nigeria to mention a few.
Each region of Nigeria offers something for
foreign visitors, these includes different topography and sites ranging from
the Obudu Cattle Ranch, Osun Osogbo Groove, Olumo Rock, Agbokim Water Falls in
Calabar, Gurara falls, Ikogosi Spring, Yankari games reserve and a number of
beaches and coastal cities.
Looking at other sources of revenue, whether state-run or privately
operated, there are many small ideas Nigeria can
fine-tune
and package for tourism.
For
instance, food tourism which would include our traditional dishes and drinks,
historical/traditional - artifacts, kingdoms and palaces and other
traditional architecture, mosques, churches, museums, government
buildings, African ancestral beads/jewelries, and clothes (for traditional
events, wedding). Entertainment/theatre which showcases our rich cultural
heritage in traditional dance, comedy, plays, native music
The
Yankari Game Reserve is a landmark tourist attraction and should be made more
conducive so that it can be an option for Nigerians to go there on holiday. It can
be turned it into an international tourism site in Nigeria as part of the
diversification of the economy.
Not only are foreign tourists travelling to Nigeria, after the awareness
created by the NTDC, Nigerians themselves have also started taking more
domestic vacations, as well. The country's gradual economic growth has
increased its middle class population, contributing the most to domestic
travel.
Despite poor electricity, bad roads, civil unrest and a mountain of other
issues, Nigeria has the potential for a booming tourism market. From historical
tours to exotic beaches to cultural celebrations and festivals, there are tons
of things for tourists to do and see in Nigeria.
If Nigeria pays equal attention to its tourism sector as it does to its oil
and gas, there would be some real advancement in the nation’s economy. The
Nigerian tourism sector would gain momentum which led to the boosting of the
nation’s revenue.